<aside> ⏰ Due Date: End of Day Tuesday 9th April

</aside>

• 10 pages (minimum)
• Keynote/Powerpoint/PDF
• Areas for consideration
  • Pre-launch
  • Launch
  • Post-launch
• Teaser compaign
  • Ask an emotionally charged question in a suitable environment
  • A billboard or poster with a link to social media (think about the links, that’s strategy)
• Social Media
  • Instagram account for the product
  • Sponsored posts
  • How can you make the content engaging?
• App Stores
  • How would your product be advertised and described?
  • Looks trustworthy
• Launch Website
  • Links to social media
  • Mailing website/subscription
  • Could be a pre-launch website to get people interested
• Funding
  • Not focused on too much
  • Might want to consider, on a broad sense, how this would be funded
  • Publicly funded or privately funded
  • Kickstarter, grants, Catalyst
• Events
• Collaborators
  • Celebrities, social media influencers, people linked to your chosen area
• Environmental
  • Where are your target users going to be?
    • On the street - billboard, posters
    • Waiting rooms and offices, hospitals
    • Online advertisements
• Messaging
  • Hit people with an emotional statement
  • Ask a question (not yes or no, this invites a, “no” response)
    • Example: when did you last speak to your grandmother?
    • Or: don’t forget to check in with your loved ones
• Merchandise
  • T-shirts
  • Uniforms
  • Tote Bags
  • Mugs/enamel mugs
    • Think about why you’re using each product - a mug would be used in the kitchen because people use it daily + acts as a reminder
    • A dog lead would be appropriate for pet apps
  • Coasters
  • Game cards/cue cards
• A touchpoint is anywhere that your target market is going to come into contact with your brand or product
• User journeys and touchpoints - each touchpoint provides an opportunity for an intervention between the user and your product