In order to finalise my updated branding, I created some updated touch-points. These would be used across my product’s launch, which was emphasised in the Launch Strategy I created previously.
In order to generate anticipation and curiosity about the upcoming launch of SafetyNet before its release, a series of teaser billboards will be placed in high-traffic areas in cities. These billboards will be bold and eye-catching, featuring visuals relating to SafetyNet and will be all about having a digital presence. They will also feature intriguing taglines, such as, “do you feel protected online?” in order to encourage questions relating to online safety. A call to action alongside the bottom of the billboards will encourage audiences to visit the SafetyNet website or social media channels for more information.
SafetyNet’s card game acts as an interactive and engaging way to learn about internet safety! Read through different case study scenarios relating to online safety to learn more about the most effective responses to difficult situations. Some situations you might not even think twice about, but this game encourages you to take the best approach to ensure your digital security.
The idea is that the card game can be passed around schools/open days as a fun and engaging activity for children, to allow them to think about their digital safety while also playing a game.