This week, Kyle spoke to us about effective presentation techniques.

<aside> 📔 Book: ‘Storytelling with You’ by Cole Nussbaumer Knaflic

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<aside> 💬 “Communication is about getting others to adopt your point of view, to help them understand why you're excited (or sad, or optimistic or whatever else you are).” - Seth Godin

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Crafting a Story

• Adapt to your audience
• President JFK - spoke to his audiences at their level, plain language, suitable for everyone, crafted stories so that everyone was on board
• Making it stick:
  • Simplicity
  • Unexpectedness
  • Concreteness
  • Credibility
  • Emotions
  • Stories

Apple is very good at using these techniques and languages:

Authenticity

1. Brainstorm
2. Grouping and identifying core message